DF Studio Attends Fashion’s Biggest Opening Night
For the second year in a row, Vogue.com chose DF Studio to manage the photo storage and traffic for their coverage of the Met Gala. Held annually to benefit the Metropolitan Museum of Art Costume Institute, the event is attended by celebrities, influencers, and tastemakers–and, of course, hordes of journalists and photographers. DF Studio team members were behind the scenes supporting Vogue.com as they quickly generated content to cover the event, often in near-real time. We’re happy to offer an exclusive look into how DF Studio rose to this occasion.
As photographers captured the event, they processed the files on-site and uploaded them to DF Studio using Speed Link, DF Studio’s proprietary uploading application. Each team created their own collections from these images to suit their needs, so different groups could use the same images without affecting the originals. Some users took advantage of selects and edits to create slideshows of their favorite images and publish them as galleries online. Others updated social media platforms during the red carpet arrival portion of the event. Still others used Messengers to collaborate with offsite photo editors and retouchers. The group was immediately comfortable with the application in its second year using DF Studio, and was able to use its features to streamline their workflows and publish content without delay.
Approximately 7,000 images were taken by 5 photographers over the course of the evening. Just how important was it that DF Studio handled these files quickly and flawlessly? As an answer, we offer a live video that captures the traffic that images from the Met Gala generated on Twitter alone.
DF Studio is proud to have partnered with Vogue for this spectacular event, two years in a row. Click here to view Vogue.com’s in-depth coverage of the 2016 Met Gala. For more articles about this year’s event, we recommend:
- Who the Internet says won the Met Gala – CNN.com
- What Is the Met Gala, and Who Gets to Go? – The New York Times
- Met Gala 2016: Wild, Weird and Wonderful Fashion at Manus x Machina – Fortune